Six quick questions, a conservative estimate in under a minute. Then let TrueNorth find the real number — free and completely confidential.
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No pitch. No pressure. Just an honest conversation about what you’ve built and what your options are.
Six quick taps — about 60 seconds — and your conservative estimate is ready. Everything you share stays private.
Michelle Ellis, TrueNorth’s owner, or a member of her team reaches out — usually the same business day — to learn about your goals. No obligation.
A true valuation from your numbers (even just bank statements), and a clear picture of your options: grow, get exit-ready, or sell.
An Austin-based team that only gets paid when your business sells — so the advice is honest, and the process protects you.
100% success-based. No retainers, no valuation fee, nothing until your business sells.
Everything runs under a mutual NDA. Listings go out anonymized — buyers see your name only after they sign.
Every listing goes to our internal buyer list first, before it ever hits a public marketplace.
We can build a P&L from bank statements. Tax returns and clean financials help, but they’re not required to start.
We work with owners across Austin, San Antonio and the I-35 corridor — and bring buyers from everywhere.
The best time to explore is when you don’t have to. Many owners start with a valuation years before an exit — or use it to plan growth.
“TrueNorth helped me clean up my financials, streamline operations, and walk away with a 7-figure exit.”
Marcus J.Service business owner“I thought selling my business would be overwhelming — until I found TrueNorth. They guided me through every step, got multiple buyers on the table, and helped me walk away with more than I expected.”
James K.Auto repair shop owner“Before TrueNorth, I had no idea what my business was worth or how to exit. Now I’m under contract with a buyer I trust — and a clear plan for what’s next.”
Michelle T.Boutique retailerNothing. TrueNorth is 100% success-based — we’re paid when your business sells, not before. There’s no fee for the valuation and no obligation to list.
No. Everything you share is covered by a mutual NDA, and if you do decide to sell, your listing goes out anonymized — no business name or exact location until a buyer signs an NDA of their own.
Yes. The team can build a P&L from bank statements. Even one year of P&Ls or your most recent tax return is enough to start; gaps get filled together.
Not at all. A valuation is a planning tool. Many owners use it to see where they stand years before an exit, or to decide between growing and selling.
Home services and trades, restaurants, retail, professional services, auto, manufacturing and more. Most sellers we work with do at least $500k a year in revenue.
We’re based in the Austin area and focus on Central Texas — Austin, San Antonio and everything along I-35 between. Our buyer network is nationwide.
A member of the TrueNorth team reaches out by text or call, usually the same business day, to learn a bit more. Then the valuation gets started — confidentially, at your pace.
Free · Confidential · No obligation · Or call 512-203-0516
